The identity system for To The Point is designed to balance the boldness of the brand and content. A crucial consideration for the project was the need to display and organize varying forms of content including video, photography, b-rolls, found imagery and text. Using Fibonnaci sequence, I designed a Fibonacci grid where elements are able to be combined and rearranged to enhance the spacing of content and elements. The flexible framework also considers the need for optimised viewing, allowing the content to seamlessly adapt to a range of different formats and key platforms including Instagram post, stories, IGTV, YouTube.