Geefts
Geefts is a postcard app where users can create and share personalised digital postcards. The postcard app allows users to add their own photos and graphics to card templates or customizable designs.
The identity introduces distinct brand elements that allows Geefts to expand using a proportional grid.
The layout system builds dynamic compositions that frame and champion normal content by an average user. Integral to the layout approach is a comprehensive system of bold stickers, animated typography, rotating type, and abstract background.
The proportional graphic system offers flexibility and cohesion. Adapting to support text, image, and video, it unifies Geefts's visual language and flexes across aspirational brand moments, materials, possible scenarios.
SIGNAGE
Social MEDIA
NO CONTENT APPROACH
