Bixby is a virtual assistant that makes it easier to use any device, giving you more time to focus on what matters the most. Bixby learns, evolves and adapts to what you like to do, working alongside your favourite apps and services to help you get more done. Bixby will remember how you interact with it, to give you a more individualised experience. The more you use Bixby, the better it will become at adjusting to your needs.
REDESIGN BIXBY IDENTITY GOALS
1. Improve usability of Bixby - Future proof visual identity and improve usability as a natural progression from the current identity and aligned with One UI. Visual identity is identifiable without logo and represents bixby person.
2. Strengthen Bixby's visual Identity - Clear visualisation of conversation states that are intuitive and natural, connecting the user to Bixby. Create an emotional connection through users through making conversations easier and more comfortable.
3. Scalable identity for diverse devices Visual identity and strategy to go across diverse products considering; no screen, small screen, large format, near/far view, dark/light view.
STRUCTURE
I created an idiom that projects a scalable volume system. I used 3 shapes to balance the volume structure. The centralization allows it to go on devices and non screen. We can stretch the shape. to an organic flowing form, it expresses its soothing and natural look and feel. Colours are improved to be more vibrant and inviting.
